February 2010
5 posts
2 tags
Rights Five campaign wins national public affairs... →
Congratulations to everyone on the Peak design, web and strategy team who helped develop the Rights Five public education campaign for the Gill Foundation. The campaign was awarded a Reed Award for Best Web site for Issue Advocacy which is an annual competition sponsored by Campaign & Elections/Politics Magazine. Publisher Jordan Lieberman was quoted in the news release announcing the winners...
January 2010
9 posts
1 tag
The names, faces behind Haiti's pain →
An article in the Charlotte Observer by an old high school friend who is a doctor who continues to find ways to serve. This time in Haiti, Wonderful quote in the article that he learned from his Haitian driver: Fe bien tout cote, tout gens, tout facon, pou tout mounn, just le ou pa ka pab anko. Do well, in all things, to all people, in all ways, for all the time, until you are no longer able.
1 tag
Ezra Klein - How presidents polarize ... →
An interesting piece by Ezra Klein showing the correlation between a presidential agenda and the amount of time Congress spends arguing about it. The study he quotes shows that merely being the the party out of power (and the formula for getting back into power) has more to do with the staking of an opposing view on a subject for the mere sake of being opposed than having a firm ideological bent....
1 tag
Mossberg: Evernote Hits the Right Cord →
Walt Mossberg reviews Evernote, a pretty slick personal cloud-based organizer. I’m checking it out today and seems very intuitive and potentially really handy for personal and business project management.
2 tags
Seven steps to smart email marketing →
Karl Ossentjuk runs sales & support business marketing for Comcast and uses a guest column in Colorado Biz Magazine to lay out a few rules of effective email marketing. His tips may be best for consumer focused marketers — but the advice is applicable for anyone needing to utilize email in their constituent communications plans.
2 tags
Can the Economist Buy Half a Million Facebook... →
FROM THE BIG MONEY, SLATE SITE: “The Financial Times is reporting today that its sister publication the Economist is trying to boost its social media presence. This means, according to the paper, having an audience on Facebook of at least 500,000 fans six months from now. Which may not be quite as hard as it sounds, given that it already has a fanbase of 180,000 or so. (It also wants 750,000...
2 tags
Clarity Trumps Persuasion →
From a recent posting on Marketing Experiments:
“While many marketers are intimidated by choosing the best copy for their site, our research has found that the simple, yet powerful way to drive customers deeper into your web page is by being clear.
So don’t worry about selecting the perfect persuasion words and putting them in the perfect order when writing your website copy....
2 tags
What type are you? →
Saw this link today from the daily Very Short List email highlighting Pentagram design studio’s holiday e-card. Just enter your name and password (“character”) and then answer four questions to reveal your “type” (font) and a little history lesson on who designed the font, where it was developed and how it’s used. Pretty slick. Turns out I’m “Cooper...
1 tag
Companies turn to virtual trade shows to save... →
Interesting article from USAToday on the rapid growth in virtual trade shows and how technology leaps are vastly improving the participant experience, saving all kinds of travel expenses and becoming more accepted among companies in general as a sales tool for consideration.
But there are cons as the article points out: ”There’re no face-to-face meetings or serendipitous run-ins with...