Companies turn to virtual trade shows to save money

Welcome to the Peak blog. We are a Denver-based creative services and marketing company that helps corporations, entrepreneurial companies, and nonprofit and public policy organizations communicate to their unique audiences with design services, Web sites, videos, presentations, events and comprehensive messaging campaigns. We post frequent Peak updates, commentary and observations from and about the biz and on happenings across the community. We hope you'll signup for updates and join in the conversation. You can also find us on Twitter.

Companies turn to virtual trade shows to save money

Interesting article from USAToday on the rapid growth in virtual trade shows and how technology leaps are vastly improving the participant experience, saving all kinds of travel expenses and becoming more accepted among companies in general as a sales tool for consideration.

But there are cons as the article points out: ”There’re no face-to-face meetings or serendipitous run-ins with customers. Participants can’t touch products.” My favorite line from the article: ”There were no virtual free drinks. There is some truth that you want people to be in close proximity.”

Companies turn to virtual trade shows to save money

Notes