7 things social media can't do - iMediaConnection.com

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7 things social media can't do - iMediaConnection.com

From the article posted on iMediaConection.com:

“The reality is that social media can’t fix existing business issues, nor is it a sure-fire solution for achieving business or marketing objectives. Social media can be an enabler and an accelerator of existing core capabilities, values, attributes, and plans. It can even be a catalyst for change. But it can’t magically create what doesn’t exist.” iMediaConnection

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22 February